Here are some of the important considerations we’ve learned from our experience of supporting clients with their operational transformations.
- Build cross-functional understanding of the business benefits
- Don’t compromise on scanning performance and user experience
- Establish a device strategy for your mobile scanning transformation
1. Build cross-functional understanding of the business benefits
Identify your strategic business goals:
Innovate people strategies
Keeping up with digital trends is vital to attract and motivate employees and build customer loyalty.
HR-led initiatives around staff retention and workforce mobilization are supported when employees are empowered with digital tools that speed up and simplify everyday tasks.
With more time gained through greater efficiencies, employees enjoy greater job satisfaction and are able to engage more quickly and effectively with customers. Immediate access to real-time information about products, on a familiar smartphone, also gives employees greater confidence and satisfaction in answering customer enquiries on-the-spot. A key factor in a post-pandemic world where retailers are finding it hard to encourage consumers to return to stores in the face of friction-free e-commerce.
46% of retailers rate improved employee morale as one of the top benefits of mobile technology.
Speed up digital transformation
Deployment of smart data capture technology, as part of a digital transformation program, supports IT-led objectives, such as rationalization of legacy hardware and infrastructure.
By replacing costly dedicated scanners with smart mobile devices and scanning-enabled mobile apps, employees need just one device to complete multiple tasks. And rolling out new services and innovating workflows is significantly faster by leveraging smart devices and mobile applications.
There’s no new infrastructure needed, and you can create a more modern, agile and efficient workplace where workers share information in real-time from anywhere – in stores, in the back-of-house or in the supply chain.
Introducing smart devices powered by smart data capture also supports finance-led objectives to reduce costs. Time savings and productivity gains from automating repetitive operational tasks will result in significant cost reduction. And the TCO (total cost of ownership) of software-smart device scanning is typically one-third that of traditional hardware scanners.
2. Don’t compromise on scanning performance and user experience
Performance is the prime consideration for any data capture or scanning solution. If scanning performance is less than 100%, or employees struggle to use the app, the efficiency improvements and productivity gains will not materialize. Time and resources will be wasted dealing with mis-scans or failed scans and the associated frustration. The user experience must be intuitive, easy and responsive, and work first time, every time, even in bad light, with damaged labels or unusual barcodes.
3. Establish a device strategy for your mobile scanning transformation
Smart devices enable a level of flexibility and scalability that retailers can take advantage of. For example, it might be beneficial to purchase and own the mobile devices used by employees, or it could be better to enable employees to use their own devices. A hybrid strategy is a further option worth considering.
Your business goals will influence the right device strategy and whether your main objective is to:
- Reduce the cost of hardware
- Replace old hardware that is not fit-for-purpose
- Enable digital transformation and omnichannel operations
- Enable more staff with smart data capture technology
- Improve ways of working
- Improve employee satisfaction
Take an in-depth look at the different device strategies below: